Very much a promo for her new album Talk That Talk, Rihanna's latest music video 'You Da One' plays on her wild side as a seductress and debuts her latest blonde additions. The black and white shots complement her features but as a whole this is a far cry away from 'We Found Love'. Radio friendly with the omission of the n-bomb and enough to get the girls and guys fired up. The synonymity of the graphics used here and in her current advertisements do make it a tad obvious that the primary objective here is for album sales.
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